Commercial Logic Ltd
A 2004 survey by the Association of Coaching reported key benefits of executive coaching to be:
Productivity improvements attributed to coaching were quoted in MetrixGlobal survey (Management “Coaching Pays”, Feb/2004) which found business coaching produced a 788% return on investment. Coaching skills are therefore a valuable resource.
Coaching skills can be used by managers within businesses. There is growing recognition that effective managers use coaching skills as one of their styles of management. Effective managers use a range of styles and they can behave flexibly and appropriately to develop and motivate their staff. The importance of this flexibility in management style is emphasized by the situational leadership theories. Hersey and Blanchard placed a focus on the work maturity level of the subordinate. Their conclusions showed that a coaching style is most appropriate when a subordinate is conscious of lacking competence in a desired capability.
Credibility, confidence and trust are essential in a coaching relationship. Line managers have a particular challenge as they have to find the right balance with performance and assessment responsibilities. The Coaching Skills for Managers Course is specifically designed for managers to quickly develop the key skills necessary to develop that trust and to deliver coaching as one of their competent management styles.