Corporate and Business Strategy Development
Course Content
- What is a Business Strategy
- Critical Success Factors for a good Business Strategy
- Where strategy becomes something else
- Key steps in developing a Business Strategy
- The purpose for each step
- Identifying Management Team values
- Agreeing on Business Core Values
- What makes a good vision statement
- Setting internal state for creating visions
- Agreeing a Business Vision
- Identifying the Core Business and how it is delivered
- Phrasing a Mission Statement
- Checking criteria for a Mission Statement
- Preparing information and analysis – PESTEL
- Analytical tools - McKinseys 7S, Porters Five Forces, SWOT
- Assessing current risks
- TOWS Matrix
- Developing strategy options
- Possible generic strategies
- Scenario Modelling
- Evaluating Options
- Checking and testing
- Consultation and communication for influence and alignment
- Converting to action plans
- Monitoring, evaluation and review
- Review of process
- Assessment of outcome
- Next steps
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